The most effective sales teams tailor their approach to suit the target.
This is how they generate the most successful uptake, and sales result. A strong segmentation allows you to do the same thing with your marketing. Our Targetmap segmentation tool allows you to identify, and understand like-minded groups, enabling you to effectively target them in a manner that motivates and generates the desired response.
Our Targetmap approach to market segmentation begins with comprehensive data collection, combining demographic, attitudinal and behavioural insights. Advanced analytics, such as cluster analysis and regressions, are used to identify distinct customer groups based on shared characteristics and needs.
We index each established segment to emphasise relevance, accessibility, immediate profitability, and potential, ensuring each segment can be effectively targeted.
Insights are validated through qualitative and further quantitative research to confirm segment differentiation and viability. Detailed personas are created for each segment to guide tailored marketing strategies. Targetmap ensures precise targeting, optimised resource allocation, and personalised customer engagement. The ultimate outcome is stronger customer relations, and a more profitable sales function.
