What sets us apart?

It's the question we're typically asked first by those who've never interacted with our agency before. It's a natural question. And it comes with a very natural answer

Ever since we were formed in 2009, we've been delivering on our aim to make research feel different.

More personal. More individual. And far more inspiring.

From the very start, the best possible insight supported by concierge-level servicing has been at our very heart. And we’ve fiercely protected it by carefully structuring our business around these guiding principles.

We take ownership. We pay attention to every single little detail. We look back through everything. Scrupulously and analytically.

And then turn it into a map to guide you ahead.

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Tomorrow belongs to those who can hear it coming.

David Bowie

Total, unerring, client focus.

Our agile team of experts is trusted by the world’s biggest brands – and those looking to unlock greater potential in their brand and business through our assured thinking.

A  tight knit team of exceptionally experienced insight professionals. With some of the brightest, most curious minds around.

All of us with the freedom to truly focus our time on detailed client analysis and your unique needs.

Your needs.

Not ours.

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Personal: You’ll always have a named, senior and experienced team committed to every project. No exception.

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Always commercial: Our sales validated tools ensure impact on your P&L.

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No self interest: The latest neuro and mixed method research designs. Never a self-serving “product sell”.

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More considered: A thoughtful and iterative approach to insight generation, isolating trends and pinpointing your commercial opportunities.

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Never merely delivery of data: Instead, delivery of influence and action across your stakeholders and business.

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Best of both worlds: Big agency experience and thinking. But with smaller agency agility, innovation, and cost base.

A way of working that simply works.

Truly seamless: Agencies will often say they’re a seamless extension of your team. We passionately believe in making it a reality. As your insight partner, we’ll always be available for consultancy, advice, analysis and an honest point of view. Just shout.

Always collaborative: We welcome collaboration and involvement at every stage of a project. From set up and then throughout the ongoing relationship. By staying connected we’ll never arrive at debriefs with surprise results and content.

Driving your objectives: In fact, we believe this is vital for any project given that our learnings must layer into, and drive, your overall business objectives.

Creating actions: Debriefs are delivered in a two-way workshop-style. You’ll always have ample opportunity to absorb, explore
and build on the findings. So together, we can create an actionable strategy as quickly as possible. Make a difference, make it fast.

Making it compelling: When it comes to individual debriefs, we take the utmost pride in our debrief and reporting style. The challenge we set ourselves is both simple, and blunt…. if a debrief is not acted upon, we have failed. And that is not an option.

Our Tools

Powerful Proposition Development

The right proposition will launch your brand into the stratosphere, light up your market and resonate with more people. Brandrocket ensures your proposition hits the mark.

Empowering Creative Development

Experienced strategic know-how from a team that is fully fluent in the creative development process, and ensures great work that delivers effective results.

Applying Increased Creative Certainty

Sometimes, when conducting creative development research, there’s a need for the greater certainty that comes with the scale of quant research.

The Most Effective Use Of Your Real Estate

Originally developed for our retail clients, Experiscope is your way of ensuring your real estate (both physical, and digital) works as efficiently and effectively as possible.

Tomorrow-Driven Brand Tracking

Foresnsic analysis of past activity and performance, to carve out your future brand journey with confidence.

Market & Customer Segmentation

The rock solid insight of audience segmentation profiles to target precisely and map the routes to increased engagement, and commercial profitability.

Campaign Monitoring

Sharp and insightful assessment of your marketing activity to illuminate and create a clear view of the most effective parts of your mix.

Insightful Brand & Market Audit

An astute view from afar. Experienced minds unpicking the big picture, but always understanding the importance of small details.

Sales-Validated Brand Equity Analysis

A statistical means to analysing your brand’s equity, in the context of your competitors and wider landscape. Repeatedly validated against in-market sales data, Brandbuilder identifies areas for relationship conversion improvement, whilst also highlighting areas of risk to be mitigated.

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