Our Tools

We stand out within the sector thanks to the marrying of the industry’s brightest, most creative thinkers, with a suite of tools that have been designed to offer the perfect blend of the tried & tested, and the uniquely customisable, to suit every individual need.

Our tools are all centered around human insight, analysed by humans, and delivered by humans.

We employ the latest tech and AI when it makes us more effective and efficient, but always focus on the simple truth of humans understanding humans.

Powerful Proposition Development

The right proposition will launch your brand into the stratosphere, light up your market and resonate with more people. Brandrocket ensures your proposition hits the mark.

Empowering Creative Development

Experienced strategic know-how from a team that is fully fluent in the creative development process, and ensures great work that delivers effective results.

Applying Increased Creative Certainty

Sometimes, when conducting creative development research, there’s a need for the greater certainty that comes with the scale of quant research.

The Most Effective Use Of Your Real Estate

Originally developed for our retail clients, Experiscope is your way of ensuring your real estate (both physical, and digital) works as efficiently and effectively as possible.

Tomorrow-Driven Brand Tracking

Foresnsic analysis of past activity and performance, to carve out your future brand journey with confidence.

Market & Customer Segmentation

The rock solid insight of audience segmentation profiles to target precisely and map the routes to increased engagement, and commercial profitability.

Campaign Monitoring

Sharp and insightful assessment of your marketing activity to illuminate and create a clear view of the most effective parts of your mix.

Insightful Brand & Market Audit

An astute view from afar. Experienced minds unpicking the big picture, but always understanding the importance of small details.

Sales-Validated Brand Equity Analysis

A statistical means to analysing your brand’s equity, in the context of your competitors and wider landscape. Repeatedly validated against in-market sales data, Brandbuilder identifies areas for relationship conversion improvement, whilst also highlighting areas of risk to be mitigated.

Our tools

Sparkminds® is a consultancy & client-service focused insight agency, specialising in translating human truths through to compelling, commercially impactful recommendations, and roadmaps.