B-Corp
At Sparkminds, we do things differently.
Ever since our formation, back in 2009, we have been determined to live, and work, to a different rhythm. A rhythm that doesn’t prioritse agency profit, over the well-being of our team. And a rhythm that doesn’t chase commercial goals, with scant regard for our impact on the world outside our door.
Back at the start, we set out pillars to our way of working, that became ingrained in our agency culture, and subsequently triggered our B-Corp accreditation.
Producing work we are proud of.
It’s the question that is asked of ourselves, every time we pull together the outputs for a project. “Are we proud of this work?”
If the answer is anything other than a resounding ‘yes!’ the process is simple. Revisit, rework and review.
This obsessive approach to quality control is apparent across everything we do; from initial design to output creation, and ensuring findings and recommendations inspire our clients to act.
For clients we enjoy working with.
Working-hours can be long, but working-lives are short.
We’re focused on spending our time working with businesses and individuals who are ambitious, challenging, and respectful.
We prioritise these positive, healthy client relationships, that work beneficially for all parties involved.
Looking forward to client contact is a key internal KPI.
As part of a team we love working in.
If our team is happy and motivated, so too, are our clients.
We place huge emphasis on workplace enjoyment, and we have the best team in the business.
We protect this team, and the culture it brings, fiercely.
Our recruitment process is forensic, ensuring we enhance and improve our team with those who are not only the brightest insight minds, but also the right fit for us culturally.
In a manner that benefits all our stakeholders, the community & planet.
As an agency, we focus on looking out of the window rather than in the mirror. How can we be better? How can we ensure we do good for all of our stakeholders, and local community. And how can we minimise our impact on the planet, working in an industry that is notoriously materialistic and consumption focused?
Regular engagement with, and contributions & donations to local community projects, as well as pro-bono work, enable us to help those close to us. Our carbon-reduction plan is published, and our commitment to charitable work sees frequent adhoc donations beyond our more formal ‘charity of the year’ initiative.
For a rewarding remuneration package & opportunity to grow.
Remuneration packages are not a taboo at Sparkminds. Our team is made up of the industry’s brightest talent, and as such we offer industry leading benefits.
Sector leading salary, alongside private-healthcare benefits, fully flexible working, cost-of-living support when times have been tough, 6 months full-pay parental leave, as well as annual bonuses and elevated pension contributions, ensure our team is remunerated appropriately for their skill, commitment and passion.
We always share remuneration details in recruitment adverts, promoting transparency and trust.
And all team members are encouraged and supported in their career path journey, with regular wellness check-ins.
Within a framework of mutual respect, that provides a positive work / life harmony.
Hours can be long within any agency. And also unpredictable. But there are also always quieter periods. Our team is encouraged to make the most of these quieter times, and work as flexibly as possible.
School-assemblies, car-servicing, vet-appointments and the like are part of everyday real life. Our team is empowered to build these into their working life, without the need to check first.
We are grown-ups, and trust each other implicitly, to make things work in an increasingly fragmented landscape.
A B-Corp business, all along.
Having run our agency by these principles for over a decade, when we heard of the B-Corp movement, it seemed both a natural, and logical fit.
Minimal changes were required, to our agency way of working and organisational culture, ahead of us submitting our accreditation.
We achieved certification at the first attempt, achieving a verified impact score of 87.4.
This will always be a journey rather than a destination, however, as we constantly look to push the boundaries of ensuring we focus our time looking out of the window, rather than in the mirror.