Own tomorrow

Tomorrow.
Available today.

Just once in a while, something comes along that lights everything up. That shows a bright new way ahead. That sparks us.

It takes a great answer to find it. But it takes equally great and insightful research to arrive at the questions that become the catalyst.

This is how we help our clients to Own Tomorrow.

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Sharp minds,
Sharp tech.

Bright minds. Curious minds. “Why not?” minds.

And we harness them to cutting-edge research technologies creating a powerful blend that enables us to deliver razor-sharp thinking, at pace.

With energy. With ultimate care. And with unfaltering client focus.

Sparkminds Insight. Building brands, creating lasting relationships.

We deliver big thinking with the closeness of a smaller, far more efficient agency. A powerful mix that allows us to truly understand your world and the challenges you face.

Which in turn means we can develop and precisely tailor strategies for brand, proposition and communication platforms that unlock untapped commercial opportunity in your market. And crucially, embed these stratgies into your business in a manner that empowers and compels stakeholders into taking positive action.

Your needs.
Not ours.

Personal: You’ll always have a named, senior and experienced team committed to every project. No exception.

More considered: A thoughtful and iterative approach to insight generation, isolating trends and pinpointing your commercial opportunities.

Always commercial: Our sales validated tools ensure impact on your P&L…

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A way of working that simply works.

Truly seamless: Agencies will often say they’re a seamless extension of your team. We passionately believe in making it a reality. As your insight partner, we will always be available for consultancy, advice, analysis and an honest point of view. Just shout.

Always collaborative: We welcome collaboration and involvement at every stage of a project. From set up and then throughout the ongoing relationship. By staying connected we’ll never arrive at debriefs with surprise results and content…

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Our Tools

Powerful Proposition Development

The right proposition will launch your brand into the stratosphere, light up your market and resonate with more people. Brandrocket ensures your proposition hits the mark.

Empowering Creative Development

Experienced strategic know-how from a team that is fully fluent in the creative development process, and ensures great work that delivers effective results.

Applying Increased Creative Certainty

Sometimes, when conducting creative development research, there’s a need for the greater certainty that comes with the scale of quant research.

The Most Effective Use Of Your Real Estate

Originally developed for our retail clients, Experiscope is your way of ensuring your real estate (both physical, and digital) works as efficiently and effectively as possible.

Tomorrow-Driven Brand Tracking

Foresnsic analysis of past activity and performance, to carve out your future brand journey with confidence.

Market & Customer Segmentation

The rock solid insight of audience segmentation profiles to target precisely and map the routes to increased engagement, and commercial profitability.

Campaign Monitoring

Sharp and insightful assessment of your marketing activity to illuminate and create a clear view of the most effective parts of your mix.

Insightful Brand & Market Audit

An astute view from afar. Experienced minds unpicking the big picture, but always understanding the importance of small details.

Sales-Validated Brand Equity Analysis

A statistical means to analysing your brand’s equity, in the context of your competitors and wider landscape. Repeatedly validated against in-market sales data, Brandbuilder identifies areas for relationship conversion improvement, whilst also highlighting areas of risk to be mitigated.

“Engaging Sparkminds on my most recent research project has simply worked a treat! Their agile and flexible approach meant that the TVC qual research I commissioned was not only delivered at speed but also with my specific project needs in mind, allowing for swift adaptations to the research stimulus and their moderation techniques as well. The TVC qual debrief has therefore resulted in succinct and actionable recommendations which I am now looking to take into the 2nd stage TVC development before briefing 2e1m on the quantitative testing.”

Typhoo

“Working with 2E1M on a colleague wide insights project has been a real pleasure. The work they did enabled us to get to the heart of what our colleagues want from us as a employer and the results they presented us with, while sometimes unexpected were extremely useful. The team was both easily accessible and willing to go above and beyond. Their response during unexpected impacts enabled the wider project to remain on track for its projected end date. It was a pleasure to work with them and I look forward to doing so again in the future.”

Tesco

“We’ve been working with the Two Ears team for many years now. I really enjoy working with the team because they always go the extra mile and really care about the quality of insight they deliver and how it’s landed in the business. They’re truly passionate when demonstrating their expertise, particularly on brand and marketing based projects which are their heartland. What I also love is that nothing is too much trouble, plus we manage to always have fun working together.”

Matalan

“A big thanks to the Two Ears team for the session yesterday. It went down extremely well with the Board, and the findings of the research will be invaluable to us as we develop our Customer Value Proposition. You put on a great show to land the results within the business.”

Jewson

“We’ve worked with Sparkminds on a range of projects over the last few years. They are straightforward and easy to work with, always making time for me as a client and taking the time to fully understand the brief and the business context that has generated it. Calm and measured in their approach, they inevitably ask the right questions and most importantly make challenges where appropriate to ensure the output generated is that which is required. Their debrief analysis and consequent recommendations are articulated clearly and with insight that goes beyond the raw data.”

Florette

“Working with Sparkminds is completely refreshing. They are inclusive, and look to work together to combine experience of our brand with their expertise of research, creating an approach like no other. Their credentials in brand and communications evaluation are fantastic. It also helps that they’re really friendly, approachable and bring a fab sense of humour – which all help land results in a way the business engages with and acts upon.”

HSBC

Case Studies From Client Projects

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